Digital marketing

http://blogs.adobe.com/digitalmarketing/web-experience/digital-experience-are-you-an-inward-or-outward-facing-company/?scid=social55264826&adbid=665548252264210432&adbpl=tw&adbpr=63786611

Aside from the Adobe ad at the end, this is a useful article about coordinating a modern marketing strategy.

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